aloft Rochester at Medley Centre
146 rooms and suites
2,400 sq. ft. meeting space
Developer: SRC Development
Architect: ESG Architects
Hospitality Development Consultant
The aloft Rochester was designed as the second hotel offering in an auxiliary location near the entertainment zone of Medley Centre. The 146-room upscale modern facility was conceptualized around additional retail offerings. It enveloped a 40,000 sq. ft. two-level retail store with complimentary branding association.
The project was highly visible from the adjacent highway and extremely easy to access. Parking was shared, but conveniently located near the hotel.
aloft Rochester included 146 rooms, all with roomy 9-foot high ceilings, exclusive platform beds, free Wi-Fi, plug & play, 42" plasma TV's, in-shower bliss®-dispensers with radio, oversized showers & rain showerheads, signature coffee and more.
aloft - A Design Vision of W Hotels promises the traveler a fresh, forward-thinking alternative with loft-inspired design and free-flowing energy. aloft offers more than a comfy bed and a friendly smile, it is a whole new travel experience. XYZ, the famed bar of W Hotels is the centerpiece of activity within the living room. The third level outdoor terrace offered a high-energy space next to “Splash”, the indoor pool.
Wischermann Partners developed the overall concept for this mixed-use project, securing the aloft brand via contract negotiations with Starwood Hotels Worldwide.
The overall mall redevelopment and expansion was put on hold in 2008, when the financial markets collapsed.